Poppa Hemingway was right when he said; there is no hunting like the hunting of a man. And those who have hunted armed men and liked it, never care for anything else ever after.
That quote is visceral.
It is written in bold, clear language.
There is no confusion.
You know exactly what he said
It's not bloated with adverbs.
There is nothing passive about what he wrote.
It reaches in and grabs you by your intestines and doesn't let go.
When you write like Hemingway, you make a point.
When I read those couple of sentences, I visualize a hunter stalking his prey. The kind of man, Hemingway talks about is not a weekend warrior. He is not some guy skulking about forest trying to kill unarmed prey.
Hemingway was talking about hunting the most dangerous on the face of the planet – another man. I don't hunt baby bunnies for other furry animals. I was never drawn to that. But I do know the kind of hunting, of which Hemingway speaks. I have done that and once you have nothing else like it, but that's is a story for a different and time.
Earnest Hemingway wrote at a 4th-grade level
You may be asking yourself what this has to do with marketing. Hemingway's style has a lot to do with writing effective copy. When Hemingway wrote, he was very direct and not flowery. Your copy should also be cut to the bone, meaning every word should have earned a place on the page.
Forget about the big words you used to impress your college professors. Your impressive vocabulary is not going to help you sell a damn thing. That is, of course, unless you are trying to sell to college professors.
Here are 9 facts about literacy that help me prove a point.
- 44 million adults are now unable to read a simple story to their children
- 50% of adults cannot read a book written at an eighth-grade level
- 45 million read below a 5th-grade level
- 44% of the American adults do not read a book in a year
- 6 out of 10 households do not buy a single book in a year
- 3 out of 4 people on welfare can’t read
- 20% of Americans read below the level needed to earn a living wage
- 50% of the unemployed between the ages of 16 and 21 cannot read well enough to be considered literate.
- Between 46 and 51% of American adults are poor because they cannot read well enough to earn a living wage.
Stop trying to impress your readers with your outstanding vocabulary and create content and copy that is easy to read and understand.
These benefits are amazing.
- Your readership will increase.
- More people will connect and want to build a relationship with you.
- You will be able to serve your clients better.
- And the bonus is you will make more sales.
How do you write like a 5th grader and achieve all that?
Here's a link to a useful little tool that will help you write like Hemingway.
You want to try this: http://www.hemingwayapp.com/desktop.html
It's available for PC and Mac.
Don't be afraid. This is not an affiliate link.
Literacy Source: http://literacyprojectfoundation.org/community/statistics/