- a Japanese school of Mahayana Buddhism emphasizing the value of meditation and intuition.
From the time we are children we are taught to expect.
When it's your birthday you expect a present. A really nice present. Something that you have wanted, desired and even lusted over.
Expectations are pretty normal, right?
Along with expectations we set ourselves up for disappointments.
When I first got into Internet marketing over 10 years ago.
The dream was sold based on unrealistic expectations.
I'm not saying that you cannot achieve life-changing results.
You can, but not as easy as some people would like to make it sound.
When I first opened the Internet marketing door.
I paid the tuition to enter the University.
The schooling cost 1500 bucks.
You could make hundreds of thousands of dollars. All you had to do was sell the dream of making hundreds of thousands of dollars.
Sell it to other people who expected to make hundreds of thousands of dollars.
What you were taught was to be a “dream seller” that appeals to the greediness of people.
What was missing was any genuine care about your clients other than their wallets?
I failed miserably in selling that dream.
I just couldn't get behind that business model.
Being greedy is not necessarily a bad thing.
We are all greedy.
If it wasn't a human trait that it would never be listed in the seven deadly sins.
This is not an evangelical message.
This is just a message of the truth.
I have a friend, a mentor named Matt Furey.
Sifu Furey has taught me a lot.
He teaches Internet marketing from a different point of view.
The point of Zen.
To expect nothing and achieve more by being a valuable asset to your clients and not so focused on the sale.
Over the last 30 days, I have been sending you different offers. Some have appealed to some of you. Some of you have purchased and some of you have not.
And that's okay.
I don't mean to say that in a cavalier way. This is a business and every business needs money to operate.
Even the one you expect to start – someday.
I offer you products and services that I believe will help your business grow. If you find something useful in achieving your goal then I would appreciate the sale.
However, I do not expect you to buy anything you wouldn't use.