Always be of value…
Albert Einstein made a very important point when he said “strive not to be a success, but rather be of value. If we focus on providing value to those people we serve, then success will surely follow. That is the key to becoming successful in any business.
My name is Robert Sterling. I am a professional writer, marketing consultant, and web entrepreneur and this is my back story.
My journey began in 2007 after spending 15 years in the corporate space, I lost my job along with 2000 other people due to NAFTA. I went from living a comfortable 6 figure lifestyle to losing everything and having to start over.
I wasn’t the only one and it wasn’t pretty.
That’s when I made a conscious decision to invest in myself, learn the craft of copywriting and marketing to provide value for my clients.
The key of all life is value. Value is not what you get, it’s what you give.
The Value Minded Business Proposition
To bring value to my clients, I begin by identifying the people I want to do business with, as clients rather than a customer. A customer is a consumer of a commodity. Commodities are of little value because, they’re just a bottle, box or product, but they don’t include the “why.”
A client, a client is a person who buys professional quality goods or services from an lawyer, or another professional because that person is acting in a fiduciary capacity, meaning that he is always acting in the best interest of his client.
When acting as a fiduciary to my clients. It is my responsibility to make certain they have the right information so they can make an informed decision.
My goal is to partner with like-minded, small, local business owners to help create effective marketing systems build and grow relationships with prospects and turn them into ideal clients, who want to do business with them.
The Result is simple.
By following the strategy of preeminence, the real value received by your clients creates a loyal following. Your business builds better relationships, makes more sales and gives you the opportunity to concentrate on things that are important to you.
If this sounds like a good fit for you then take a look at the rest of my site then contact me today.
Robert -always provide value- Sterling